Introspection of the Consumer Behaviour for the last purchase.
ANALYSING THE CONSUMER BEHAVIOUR FOR THE LAST PURCHASE My most recent purchase was a set of air pods from the Boult company. New Delhi-based Boult is a manufacturer of consumer electronics. Varun Gupta founded the business in 2017; as a result, we can conclude that it is a fast-growing Indian startup. One of the few Indian electrical brands with prices that have been compared to those of Chinese goods is this one. However, the brand has drawn so many customers to its boult items because of its excellent build quality and appealing appearance. In India, Boult is the brand that is expanding the fastest. Numerous audio goods from this company, including speakers, earbuds, and headphones, are selling like hotcakes. Especially the boult air pods are high in demand amongst the youth population for its wide variety of designs, colour, durability and features. The price of boult products does not fall under cheap price range but still it enters the ‘affordable’ column. Ø ABOU...